- Title Tag: Use about six most important potential keywords that describe your site in the title tag. This is what appears in the top blue area in the window.
- Links: Use keywords in the links to other pages on your main page, for example the index.html page.
- Headings: Again use about important words that describe each page particularly in the H1 tag. Do not use the same keywords for each page unless there is a need to do so.
- Alt Tags: Use keywords in the ALT tags for your images.
- Do not use too many graphics. Of course, this cannot be avoided in a photography or a model's website. When using images, do not use images larger than 60 kilobytes in size. Use an application like Irfan View to reduce their byte size.
- As a general rule, HTML is better than graphics because search engines can read HTML but not the graphics.
- Use smartly written keyword and description metatags.
- Basic website design ain't "rocket surgery" (to quote Jessica Simpson, I believe). Almost anyone including Jessica Simpson can built and monitor a website using yahoo domains and Frontpage.
- Have an update date on the main page and provide good and dynamic page contents.
- Do not use identical description and keyword meta tags for every page.
- Don't forget the robot tag.
If you have questions email me and I would be happy to attempt to help you.
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