Research on "co-action effects," has found that eating and drinking behavior is greatly influenced by the actions of others, though few people seem to notice the effect. Keeping up with the Joneses syndrome comes to mind.
Example 1: Men taking part in a beer taste-test drank twice as much on average when paired with a heavy drinker versus a buddy who was not imbibing at all. Seen this at the 2006 Oktoberfest.
Example 2: When smokers see other folks smoking or smell cigarette smoke, they feel the urge to smoke themselves. But this might be, in part, related to natural lowering of nicotine levels?
I saw this subject in an article written by Laura Rowley. Laura is a columnist on Yahoo Finance.
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